About

About Mohammed Ali Sharafuddin, founder of FlairMI, and the textbooks, tools, templates, and services presented on the site.
Author
Affiliation

Mohammed Ali Sharafuddin

FlairMI

Founder

Portrait of Mohammed Ali Sharafuddin

Mohammed Ali Sharafuddin

Mohammed Ali Sharafuddin is an academic researcher, educator, and software developer focused on digital marketing, marketing analytics, survey research, quantitative methods, technical writing, and reproducible workflows in R and Quarto.

FlairMI, founded by Mohammed Ali Sharafuddin, is dedicated to open-source tools, practical techniques, textbooks, tutorials, downloadable templates, and privacy-conscious software for teaching, research, technical writing, and applied analytics.

The platform brings these resources together in one public home at flairmi.com, making it easier for students, educators, researchers, and practitioners to find usable materials, working tools, and structured learning resources in one place.

Textbooks Templates Products Workshops Privacy-first software

Current Work

  • Software projects including Price Memory, Margin Guard, QuartoPad, TrimWrite, and Ethos.
  • Four textbook lines: Data-Driven Management: Statistics for Managers, AI-Powered Marketing Analytics, Applied Survey Research and Data Analysis, and Quantitative Analysis with Small Samples.
  • Hosted Excel templates for campaign analysis, forecasting, segmentation, churn, revenue planning, and marketing dashboards.
  • Workshops and consulting in R programming, RStudio, Quarto, statistical analysis, research design, and marketing analytics.

About FlairMI

Flair Marketing Intelligence (FlairMI) is a public-facing platform built around open educational and analytical work. It combines teaching resources, downloadable tools, practical software, and service-led support for people who work with data, writing, surveys, and decision-making.

The site is organised around four public areas:

  • Textbooks for book pages, teaching lines, and companion resources
  • Templates for hosted workbook downloads and dashboard explainers
  • Products for live tools and beta software
  • Services for workshops, consulting, and implementation support

FlairMI acts as the public product, publishing, and delivery layer for this work. The academic personal site, including detailed research, projects, publications, and academic background, is available at mohammedalisharafuddin.github.io.

Contact

For product questions, workshops, consulting, teaching adoption, and publishing:

Email: mohammedali.page@gmail.com

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Last updated: 21 March 2026