Templates
Marketing Decision Toolkit
FlairMI hosts ten downloadable Excel workbooks for campaign planning, forecasting, segmentation, churn review, funnel analysis, and decision support. Each template page includes a preview, a short explanation, and a direct download link hosted on FlairMI.
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Campaign ROI Tracker
Compare spend, revenue, ROI, CAC, and conversion performance across channels.
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Sales Pipeline Tracker
Track deal stages, weighted revenue, and representative-level performance.
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Break-Even Analysis
Model unit volume, break-even thresholds, and profit sensitivity.
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CLV Calculator
Estimate customer lifetime value and compare segments against acquisition cost.
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Competitive Positioning Map
Plot competitors across two strategic dimensions and identify market gaps.
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Marketing Funnel Dashboard
Analyse funnel conversion, drop-off, and channel contribution.
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CAC Calculator
Compare customer acquisition cost by channel and estimate payback period.
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Revenue Forecast Model
Build a rolling forecast with scenarios and actual-versus-plan tracking.
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RFM Segmentation
Segment customers by recency, frequency, and monetary value.
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Churn Rate Dashboard
Monitor customer churn, revenue churn, and retention trends.
How To Use The Workbooks
- Download a workbook from its template page.
- Open it in Excel or LibreOffice Calc.
- Replace the example values on the
Sample Datasheet with your own data. - Keep the column headings unchanged so the formulas and dashboards continue to work.
Need A Workshop Or Custom Version?
If you want help using these templates in teaching, consulting, or internal decision support, visit the Services page or use the home contact form.