Portfolio and Growth
Free browser tools for the BCG Matrix, GE-McKinsey Matrix, product life cycle, and diffusion of innovations.
Portfolio tools decide where to put resources across products or business units. The BCG and GE-McKinsey matrices share one bubble-chart engine, and the life cycle and diffusion tools read the same question from sales and adoption data.
BCG Growth-Share Matrix
Products by market growth and relative share, sized by revenue, classed as stars, cash cows, question marks, or dogs.
GE-McKinsey Matrix
Weighted industry attractiveness and competitive strength factors, scored per business unit on a nine-box grid.
Product Life Cycle Stage Identifier
Fit an S-curve to sales history, estimate the current life cycle stage, and see mix priorities for it.
Diffusion of Innovation Adopter Calculator
Place adoption on Rogers' curve, see which adopter group you are reaching, and fit the Bass model for a forecast.
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