Textbooks
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Textbooks And Teaching Materials
FlairMI presents five textbook lines. Quantitative Analysis with Small Samples is published and free to read online. Data-Driven Management: Statistics for Managers is live. The Evidence-Based Digital Marketer publishes on a rolling basis, with six of fifteen weeks live now. AI-Powered Marketing Analytics and Applied Survey Research and Data Analysis are in development. Every book is built under FlairMI, published open source, and adopted for teaching at Villa College.
A multi-output Quarto project producing a textbook, lecture decks, companion site, worked examples, and instructor resources.
A five-part, twelve-chapter marketing analytics teaching line with worked examples, public datasets, and AI-assisted analytical workflows.
A large-format survey research text with forty-one chapters, contributor scaffolds, and a reproducible build from constructs to conclusions.
Published 16 May 2026. 18 chapters and 5 worked R projects covering exact tests, resampling, nonparametric methods, Bayesian regression, missing data, and uncertainty reporting. Free under CC BY 4.0. DOI: 10.5281/zenodo.20221929
A 15-week open digital marketing course textbook (MKTG3001): campaign strategy, open marketing analytics, and responsible AI. Six weeks live now, free under CC BY 4.0.