Textbooks
Textbooks And Teaching Materials
FlairMI currently presents four textbook lines. Data-Driven Management: Statistics for Managers is under review ahead of its first public release in June 2026. AI-Powered Marketing Analytics, Applied Survey Research and Data Analysis, and Quantitative Analysis with Small Samples remain in proofreading.
Data-Driven Management: Statistics for Managers
A multi-output Quarto project producing a textbook, lecture decks, companion site, worked examples, instructor resources, and a Moodle package.
AI-Powered Marketing Analytics: Applied Methods for Managers
A five-part, twelve-chapter marketing analytics teaching line with worked examples, public datasets, and AI-assisted analytical workflows.
Applied Survey Research and Data Analysis: From Constructs to Conclusions Using R
A large-format survey research text with forty-one chapters, contributor scaffolds, and a reproducible build from constructs to conclusions.
Quantitative Analysis with Small Samples: A Practical Guide for Students and Early-Career Researchers
A practical small-sample methods guide with worked projects, guided lab practicals, generated datasets, and instructor-facing material. Published May 2026. DOI: 10.5281/zenodo.20221929.