Flair Marketing Intelligence
Textbooks, templates, and browser-based tools for teaching, research, and marketing analytics.
Textbooks
Four textbooks anchor the teaching and publishing side of FlairMI. Data-Driven Management: Statistics for Managers is under review ahead of its first public release in June 2026. The remaining three titles are in proofreading and preparation for release.
Data-Driven Management: Statistics for Managers
A multi-output teaching line with a textbook, lecture decks, companion site, worked examples, instructor resources, and a Moodle package.
AI-Powered Marketing Analytics: Applied Methods for Managers
An applied methods text for managers and analysts working with modern marketing data and AI-assisted workflows.
Applied Survey Research and Data Analysis: From Constructs to Conclusions Using R
A survey research book that moves from measurement design to reproducible analysis and reporting in R.
Quantitative Analysis with Small Samples: A Practical Guide for Students and Early-Career Researchers
A practical book for students and researchers working with limited datasets, exact methods, and reproducible reporting.
Templates And Dashboards
FlairMI hosts the full Marketing Decision Toolkit directly on the site, with ten downloadable Excel workbooks for planning, forecasting, segmentation, and performance measurement. The cards below show a selection from the full toolkit.
Campaign ROI Tracker
Compare spend, revenue, ROI, CAC, and conversion performance across channels.
Sales Pipeline Tracker
Monitor deal stages, weighted revenue, and representative-level pipeline performance.
Break-Even Analysis
Model contribution margin, break-even thresholds, and profit sensitivity.
Marketing Funnel Dashboard
Track conversion, drop-off, and cost efficiency across the funnel.
Products
The current FlairMI product line has two live browser utilities and three upcoming research and writing tools. The live tools can be opened immediately; the next line is presented here as coming-soon previews with product pages, screens, and beta-interest forms.
Price Memory
A local grocery price tracker that builds a personal price history in the browser.
Margin Guard
A promotion break-even calculator for pricing and campaign decisions.
Coming Soon
QuartoPad
A local-first Quarto workspace with live preview, chunk execution, project browsing, and citation-aware editing.
TrimWrite
A revision environment for voice cleanup, AI-pattern checks, and final-draft tightening before submission.
Ethos
A research workflow product for survey design, defensible data collection, guided analysis, and reproducible reporting.
Services
FlairMI also supports teaching and implementation through consulting and workshops in R, RStudio, Quarto-based technical writing, statistical analysis, research design, and marketing analytics.
R And RStudio Workshops
Hands-on sessions for analysts, lecturers, and student cohorts using modern R workflows.
Technical Writing With Quarto
Support for reproducible reports, teaching material, and professional documents.
Statistical Analysis And Research Design
Guidance for survey projects, experiments, measurement, and reporting.
Marketing Analytics Consulting
Applied support for dashboards, forecasting, segmentation, funnel analysis, and campaign review.
Contact
Contact FlairMI
Use this form for textbooks, templates, products, workshops, or consulting.