Planning and Execution
Planning tools turn a strategy into a campaign. The 7Ps Planner and Campaign Brief Generator carry the segment and positioning forward, and nine execution tools handle the assets a campaign needs: tracked links, page metadata, structured data, readable copy, accessible colours, and test sizes.
Plan all seven Ps against one segment and positioning statement, and rate how well each P supports it.
Pull persona, positioning, and mix plan into one brief with objective, KPIs, budget split, and timeline.
Tag campaign links with consistent UTM parameters, singly or in bulk, with warnings for common naming mistakes.
Preview a page in search and social cards, check title and description length, and copy the tags.
Write JSON-LD structured data for eight common schema types, with required fields flagged.
Normalise URL variants, strip tracking parameters, and see which duplicates collapse into one canonical tag.
Flesch scores, sentence-length chart, long sentences marked, and a headline check for length and keyword position.
Write robots.txt rules, including choices for AI crawlers, and a valid sitemap.xml from a URL list.
WCAG contrast ratios with AA and AAA results, a suggested passing colour, and a whole-palette check.
Count characters, hashtags, mentions, and links against nine social platforms' limits, with X's link rule applied.
Size an A/B test before it runs, then test the result with a z-test and confidence intervals.
Back to the Marketing Toolkit Hub.