Performance and Analytics
Performance tools measure what happened after a campaign ran. Each one that rests on a formula shows the formula on the page, so the number can be checked and explained to a finance team.
Expectations against perceptions on 22 items across five dimensions, weighted, with the largest gaps ranked.
Keller's six brand building blocks scored and drawn as the brand resonance pyramid, with the weakest block flagged.
Discounted customer lifetime value with retention, the CLV to CAC ratio, and months to recover acquisition cost.
Arc and point elasticity from two price points, elastic or inelastic, with revenue and profit curves.
Calculate NPS with its margin of error and track it across survey waves, with a test of whether a change is real.
Apply five attribution models to the same conversion paths and see how each channel's credit changes.
A small marketing mix model with carryover and diminishing returns, showing contribution, ROI, and response curves per channel.
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