Marketing Toolkit Hub
Marketing Toolkit Hub
Thirty planned tools across five categories, each a free, client-side marketing framework you can use directly in the browser. Every tool works without an account and without sending your data anywhere.
Categories
Frameworks that come before any customer-specific decision: SWOT, PESTEL, Porter's Five Forces, Ansoff Matrix.
Planned 4 tools
Tools that build the picture of who the customer is: STP Builder, RFM Segmentation, Customer Journey Mapper, Value Proposition Canvas, IPA Matrix, plus Persona Builder.
In progress STP Builder · Planned 4 more
Deciding where to focus resources: BCG Matrix, GE-McKinsey Matrix, Product Life Cycle Identifier, Diffusion of Innovation Calculator.
Planned 4 tools
Turning strategy into a campaign: 7Ps Planner, Campaign Brief Generator, and nine execution-asset tools (UTM builder, meta tag generator, and more).
Planned 11 tools
Measuring what happened after a campaign runs: CLV Calculator, Price Elasticity, NPS Tracker, Brand Equity Assessor, SERVQUAL, Attribution Comparison, and the MMM Analyser.
Planned 7 tools
Available Now
Segmentation, targeting, and positioning as an interactive dot-cluster diagram, ending in a draft campaign brief.
Frequently Asked Questions
Is the Marketing Toolkit Hub free?
Yes, every tool in the hub is free, with no account and no usage limit.
Do I need to sign up or install anything?
No. Every tool runs in your browser, client-side. Nothing is installed and nothing you enter is sent to a server.
Which tools are live right now?
STP Builder is the first tool built, covering segmentation, targeting, and positioning. Persona Builder, listed under FlairMI's Products section, is also live and complements it. The other 29 tools listed above are planned, built one category at a time.
Can I suggest a tool that is not on the list?
Yes, use the Request a Tool link below and say which framework you would use.
Request a Tool
Missing something you’d use? Get in touch and say which framework you’d want built next.