Textbooks
open textbook, quantitative analysis, small sample statistics, marketing analytics textbook, survey research R, statistics for managers, free textbook CC BY
Textbooks And Teaching Materials
FlairMI presents four textbook lines. Quantitative Analysis with Small Samples is published and free to read online. Data-Driven Management: Statistics for Managers is live. AI-Powered Marketing Analytics and Applied Survey Research and Data Analysis are in development.
Data-Driven Management: Statistics for Managers
A multi-output Quarto project producing a textbook, lecture decks, companion site, worked examples, and instructor resources.
AI-Powered Marketing Analytics: Applied Methods for Managers
A five-part, twelve-chapter marketing analytics teaching line with worked examples, public datasets, and AI-assisted analytical workflows.
Applied Survey Research and Data Analysis: From Constructs to Conclusions Using R
A large-format survey research text with forty-one chapters, contributor scaffolds, and a reproducible build from constructs to conclusions.
Quantitative Analysis with Small Samples: A Practical Guide for Students and Early-Career Researchers
Published 16 May 2026. 18 chapters and 5 worked R projects covering exact tests, resampling, nonparametric methods, Bayesian regression, missing data, and uncertainty reporting. Free under CC BY 4.0. DOI: 10.5281/zenodo.20221929