Textbooks
open textbook, quantitative analysis, small sample statistics, marketing analytics textbook, survey research R, statistics for managers, digital marketing textbook, free textbook CC BY
Available To Read Now
Two books are available to read now. Quantitative Analysis with Small Samples is published in full, and The Evidence-Based Digital Marketer publishes on a rolling basis with 6 of its 15 weeks live. Both are free under CC BY 4.0.
Three further lines are in development and are listed below so the direction is clear. None of the 3 can be read yet. Every book is built under FlairMI, published open source, and adopted for teaching at Villa College.
Published 16 May 2026. 18 chapters and 5 worked R projects covering exact tests, resampling, nonparametric methods, Bayesian regression, missing data, and uncertainty reporting. Free under CC BY 4.0. DOI: 10.5281/zenodo.20221929
A 15-week open digital marketing course textbook (MKTG3001): campaign strategy, open marketing analytics, and responsible AI. Six weeks live now, free under CC BY 4.0.
In Development
These 3 lines are not available to read. The pages below describe what each one covers.
A multi-output Quarto project producing a textbook, lecture decks, companion site, worked examples, and instructor resources.
A five-part, twelve-chapter marketing analytics teaching line with worked examples, public datasets, and AI-assisted analytical workflows.
A large-format survey research text with forty-one chapters, contributor scaffolds, and a reproducible build from constructs to conclusions.