Schema Markup Generator
Structured data describes a page’s content in a form search engines and AI systems read directly: this page is a hotel, here is its address, its star rating, and its check-in time. It can earn rich results in search and makes the page easier to cite accurately.
Everything above runs in your browser and saves to this device only. Pick a schema type, fill in the fields, and copy the JSON-LD block into the page. It opens on a sample boutique hotel in Lisbon.
How it works
The generator builds a JSON-LD object using the schema.org vocabulary and leaves out empty fields.
Fields marked with a star are the ones search engines most often require for rich results. Test the finished block in a structured data testing tool before publishing. Every tool page in this hub carries structured data built the same way.
Frequently Asked Questions
What is schema markup?
Schema markup is structured data, written in the schema.org vocabulary, that describes a page's content to search engines and AI systems, such as a hotel's address and star rating. JSON-LD is the format Google recommends.
Does schema markup help SEO?
Schema markup helps search engines understand a page and can earn rich results, such as star ratings or FAQ answers. It also makes a page easier for AI answer engines to cite accurately. Its effect on rankings is indirect.
Which schema type should a hotel use?
A hotel should use the Hotel type, a subtype of LocalBusiness, with the address, telephone, check-in and check-out times, star rating, and price range.
Where do I put JSON-LD on a page?
Put JSON-LD anywhere in the page HTML, usually in the head, inside a script tag with the type application/ld+json. It stays invisible to visitors.
Is this Schema Markup Generator free?
Yes. The Schema Markup Generator is free and opens straight away in any modern browser, including on a phone. Everything you enter is processed in your browser and stays on your device.