Campaign ROI Tracker

Hosted Excel tracker for comparing spend, revenue, ROI, CAC, and conversion performance across marketing channels.
Author
Affiliation

Mohammed Ali Sharafuddin

FlairMI

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Campaign ROI Tracker

Track marketing spend, revenue, and return on investment across up to eight channels. The workbook helps you compare channel-level performance and monitor blended results across the full year.

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Preview of the Campaign ROI Tracker workbook

Key Inputs

  • Budget ($) planned spend by channel
  • Spend ($) actual spend in the period
  • Revenue ($) attributed revenue
  • Impressions, Leads, and Conversions

Notes

ROI is calculated as (Revenue - Spend) / Spend. The workbook also reports CAC and conversion rate, so it works well for campaign review and classroom exercises around performance interpretation.