CLV Calculator
Hosted Excel workbook for estimating customer lifetime value and comparing CLV against acquisition cost.
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CLV Calculator
Quantify the long-term value of a customer relationship. The workbook compares CLV against CAC, models retention economics, and helps you compare value across customer segments.
Key Inputs
- Average purchase value
- Purchase frequency per year
- Gross margin
- Customer lifespan
- Discount rate
Notes
The workbook includes a cohort retention view and a CLV:CAC lens for unit economics. It is useful for teaching relationship value and for quick segment comparisons in planning work.