Competitive Positioning Map
Hosted Excel workbook for plotting competitors across two strategic dimensions and identifying market gaps.
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Competitive Positioning Map
Plot your company and competitors across two strategic dimensions of your choice. The workbook supports gap identification, score comparison, and basic weighted ranking.
Key Inputs
- Custom X-axis and Y-axis labels
- Competitor scores on each axis
- Market share and revenue inputs
Notes
The workbook is useful when you want a structured positioning exercise for a classroom, strategy workshop, or a quick competitor-mapping discussion without building a slide deck from scratch.