Marketing Funnel Dashboard
Hosted Excel dashboard for analysing funnel conversion, drop-off, and cost efficiency.
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Marketing Funnel Dashboard
Visualise conversion and drop-off across the marketing funnel from impressions through to customers won. The workbook also supports quick review of stage cost and top-of-funnel channel contribution.
Key Inputs
- Funnel stage volumes
- Stage-level costs
- Channel impressions, clicks, and leads
Notes
Conversion rates and cost-per-stage views are calculated automatically. The workbook is useful for marketing review meetings, teaching funnel logic, and quick discussions about where drop-off hurts most.