7Ps Marketing Mix Planner
The 7Ps extend the original four Ps of the marketing mix with three that matter for services: the people who deliver the service, the process customers go through, and the physical evidence they see. A mix works when every P says the same thing as the positioning.
Everything above runs in your browser and saves to this device only. It opens on a sample plan for a city hotel’s business travellers. If you have run STP Builder on this device, load its segment and positioning with one click.
How it works
Each P has three questions and a rating from 1 to 5 of how well it supports the positioning statement.
Weakest link = the P with the lowest rating
The weakest link is where the plan contradicts itself, such as a premium position sold through discount channels. The plan saves on this device, and the Campaign Brief Generator reads it.
Frequently Asked Questions
What are the 7Ps of marketing?
The 7Ps of marketing are product, price, place, promotion, people, process, and physical evidence. Booms and Bitner (1981) added the last three to the original four Ps because services depend on the staff, the steps customers go through, and the tangible cues they see.
What is the difference between the 4Ps and the 7Ps?
The 4Ps cover product, price, place, and promotion and suit physical goods. The 7Ps add people, process, and physical evidence, which matter whenever a service is produced and consumed at the same time, as in hotels, banking, and education.
How do you check a marketing mix is consistent?
Test each P against the positioning statement. This planner rates every P from 1 to 5 for how well it supports the positioning and flags the lowest as the weakest link.
What is a 7Ps example for a hotel?
For business travellers: a quiet room with a desk (product), a member rate below the public rate (price), direct booking and a corporate travel desk (place), a know-before-you-book message (promotion), staff able to waive fees (people), mobile check-in (process), and Wi-Fi speed shown at booking (physical evidence).
Is this 7Ps Marketing Mix Planner free?
Yes. The 7Ps Marketing Mix Planner is free and opens straight away in any modern browser, including on a phone. The plan saves on this device only and exports as PNG or PDF.