Campaign Brief Generator
A campaign brief puts everything an agency or team needs on one page: what the campaign must achieve, who it speaks to, what it promises, where the money goes, and how success is measured. Writing it from the tools that produced each decision keeps the brief consistent with the strategy.
Everything above runs in your browser and saves to this device only. It reads the persona, positioning, and mix plan you saved in Persona Builder, STP Builder, and the 7Ps Planner on this device, and opens on a sample campaign where those are missing.
How it works
The brief draws its audience from the chosen persona, its positioning and key message from STP Builder and the 7Ps Planner, and its budget split from the channel shares entered here.
Timeline: launch in the first 25% of the period, sustain to 90%, closing push in the final 10%
The timeline split is a common default for a campaign period and is stated on the brief so the team can change it.
Frequently Asked Questions
What is a campaign brief?
A campaign brief is a one-page document that tells a team or agency what a campaign must achieve, who it targets, what it promises, which channels and budget it uses, when it runs, and how success will be measured.
What should a marketing campaign brief include?
A marketing campaign brief should include a dated, measurable objective, the target audience, the positioning and key message, the channels and budget split, the timeline, the KPIs, and mandatories such as brand or legal rules.
How do you write a campaign objective?
Make the objective specific, measurable, and dated, against a baseline. For example: grow direct business bookings by 15% between January and March 2027, against the same period of 2026.
How does the Campaign Brief Generator use my other work?
It reads the Persona Builder persona, the STP Builder positioning, and the 7Ps plan saved on the same device, so the brief matches the strategy. Anything typed on the brief takes priority.
Is this Campaign Brief Generator free?
Yes. The Campaign Brief Generator is free and opens straight away in any modern browser, including on a phone. The brief saves on this device only and exports as PNG, PDF, or Markdown.