SWOT Analysis Builder
A SWOT analysis lists an organisation’s strengths and weaknesses, which are internal, and the opportunities and threats in its market, which are external. It is one of the oldest strategic planning frameworks in marketing and still standard practice, because it is quick to run and forces a straight answer to four honest questions. This builder scores every item by impact and likelihood, so the four lists become one ranking.
Everything above runs in your browser and stays there.
Frequently Asked Questions
What is a SWOT analysis?
A SWOT analysis is a planning framework that lists an organisation's strengths and weaknesses, which are internal, and the opportunities and threats in its market, which are external. It gives a one-page view of where the organisation stands before a strategic decision.
How do you prioritise a SWOT analysis?
Score each item for impact and likelihood from 1 to 5 and multiply the two. The result, from 1 to 25, ranks every item across all four boxes, so the few items that need action stand apart from the many that only need watching.
What is the difference between SWOT and PESTEL?
PESTEL scans only the external environment: political, economic, social, technological, environmental, and legal forces. SWOT combines that outside view with an inside view of the organisation. A PESTEL is often the source of a SWOT's opportunities and threats.
What is an example of a SWOT analysis for a hotel?
A city hotel might list a direct website with all-in prices as a strength, dependence on booking platforms as a weakness, remote workers extending business trips as an opportunity, and rising platform commission as a threat. The demo on this page builds that example.
Is this SWOT Analysis Builder free?
Yes. The SWOT Analysis Builder is free and opens straight away in any modern browser, including on a phone. Items stay in your browser tab, on your device.