Textbooks, Decision Templates, and Workflow Tools
marketing analytics, business analytics, small sample statistics, free Excel templates, open textbook, R statistics, quantitative methods, marketing decision toolkit
Business analytics, marketing analytics, and small-sample methods for teaching, research, and practical decision-making.
FlairMI brings together textbooks, downloadable decision templates, browser-based tools, and focused support for teams and learners who need clearer reporting, better method choices, and cleaner workflows.
Portfolio Lines
Business Analytics
Dashboards, KPI reporting, forecasting, profitability review, pipeline visibility, and decision-tool packs for teams that need cleaner management insight.
Marketing Analytics
ROI, CAC, CLV, funnel performance, segmentation, pricing, and campaign review materials built for practical decision support.
Small Sample Lab
A distinct small-sample methods portfolio built around exact tests, resampling, nonparametrics, careful interpretation, and realistic applied research settings.
Workflow Products
Quarto, reproducible reporting, voice-cleanup, and privacy-first workflow products that turn analysis and writing into a cleaner operating system.
Textbooks
Four textbook lines anchor the publishing and teaching side of FlairMI. Data-Driven Management: Statistics for Managers is live and Quantitative Analysis with Small Samples (Small Sample Lab) is published. AI-Powered Marketing Analytics and Applied Survey Research and Data Analysis are in proofreading and companion-resource development.
Data-Driven Management: Statistics for Managers
A multi-output teaching line with a textbook, lecture decks, companion site, examples, and instructor resources.
AI-Powered Marketing Analytics
An applied methods line for managers and analysts working with modern marketing data and AI-assisted analytical workflows.
Applied Survey Research and Data Analysis
A survey-research line that moves from measurement design to reproducible analysis and reporting in R.
Quantitative Analysis with Small Samples
A published open textbook on exact tests, resampling, nonparametric methods, penalised and Bayesian regression, and five worked R projects. Free under CC BY 4.0.
Decision Toolkit And Dashboards
The template layer spans both business analytics and marketing analytics. The free workbook library remains public, and the surrounding FlairMI site is being shaped around clearer decision-support use cases, companion guidance, and workshop delivery.
Campaign ROI Tracker
Compare spend, revenue, ROI, CAC, and conversion performance across channels.
Sales Pipeline Tracker
Monitor deal stages, weighted revenue, and representative-level pipeline performance.
Break-Even Analysis
Model contribution margin, break-even thresholds, and profit sensitivity.
Revenue Forecast Model
Build a rolling forecast with scenarios and actual-versus-plan tracking.
Workflow Products
FlairMI’s workflow products support local-first analysis, revision, and reproducible reporting. surveyframe is live on CRAN. Price Memory and Margin Guard are live in the browser. QuartoPad, TrimWrite, and Ethos remain in preview as the broader workflow line takes shape.
surveyframe
An R package for end-to-end survey research: instrument design, static HTML export, Shiny module, scale scoring, psychometric diagnostics, analysis planning, and reproducible HTML reporting.
install.packages("surveyframe")
Price Memory
A local grocery price tracker that builds a personal price history in the browser.
Margin Guard
A promotion break-even calculator for pricing and campaign decisions.
QuartoPad, TrimWrite, and Ethos
Workflow products for Quarto authoring, revision, and defensible survey reporting. These products feed the workflow portfolio rather than acting as isolated apps.
Services
The services layer reflects the same four portfolio areas: business analytics, marketing analytics, Small Sample Lab, and workflow onboarding. Engagements are scoped around workshops, reviews, onboarding, and applied implementation support.
Business Analytics Sprints
Support for dashboards, KPI review, forecasting, profitability, and reporting systems.
Marketing Analytics Sprints
Applied support for funnels, ROI, CAC, CLV, segmentation, pricing, and campaign review.
Small Sample Research Review
Careful review of method choice, analysis workflow, and reporting for small-n studies and pilot datasets.
Workflow Onboarding
Hands-on support for Quarto, reproducible reports, and privacy-first writing and analytics workflows.
Contact
Contact FlairMI
Use this form for textbooks, templates, products, workshops, or consulting.