Business analytics, marketing analytics and small-sample methods for teaching, research and practical decision-making.
Textbooks, downloadable decision templates, browser-based tools and focused support for teams and learners who need clearer reporting, better method choices and cleaner workflows.
Portfolio Lines
Business Analytics
Dashboards, KPI reporting, forecasting, profitability review, pipeline visibility and decision-tool packs for teams that need cleaner management insight.
Marketing Analytics
ROI, CAC, CLV, funnel performance, segmentation, pricing and campaign review materials built for practical decision support.
Small Sample Lab
A distinct small-sample methods portfolio built around exact tests, resampling, nonparametrics, careful interpretation and realistic applied research settings.
Workflow Products
Quarto, reproducible reporting, voice-cleanup and privacy-first workflow products that turn analysis and writing into a cleaner operating system.
Textbooks
Two books can be read today. Quantitative Analysis with Small Samples is published in full, and The Evidence-Based Digital Marketer publishes weekly with 6 of its 15 weeks live. Both are free under CC BY 4.0. Three further lines are in development and are described on the textbooks page.
Quantitative Analysis with Small Samples
A published open textbook on exact tests, resampling, nonparametric methods, penalised and Bayesian regression and five worked R projects. Free under CC BY 4.0.
The Evidence-Based Digital Marketer
A 15-week open digital marketing course textbook covering campaign strategy, open marketing analytics and responsible AI. Six weeks live now, free under CC BY 4.0.
Marketing Toolkit And Excel Templates
The Marketing Toolkit Hub holds 43 free browser tools in 5 categories, from SWOT and PESTEL to RFM segmentation, SERVQUAL and marketing mix modelling. Each runs in the browser with a guided demo. Ten free Excel templates cover the same ground as downloadable workbooks.
Campaign ROI Tracker
Compare spend, revenue, ROI, CAC and conversion performance across channels.
Sales Pipeline Tracker
Monitor deal stages, weighted revenue and representative-level pipeline performance.
Break-Even Analysis
Model contribution margin, break-even thresholds and profit sensitivity.
Revenue Forecast Model
Build a rolling forecast with scenarios and actual-versus-plan tracking.
Workflow Products
FlairMI’s workflow products support local-first analysis, revision and reproducible reporting. surveyframe is live on CRAN at version 0.4.2. Price Memory, Margin Guard and Persona Builder are live in the browser. QuartoPad and TrimWrite are previews. Neither can be downloaded or signed up for yet.
surveyframe
An R package for end-to-end survey research, from instrument design to a reproducible report. Version 0.4 added decision analysis, text analysis and a provenance trail.
install.packages("surveyframe")
Price Memory
A local grocery price tracker that builds a personal price history in the browser.
Margin Guard
A promotion break-even calculator for pricing and campaign decisions.
Persona Builder
A browser tool for building UX research and marketing personas, with PNG and PDF export.
QuartoPad and TrimWrite
Workflow products for Quarto authoring and revision. Both feed the wider workflow portfolio.
Services
The services layer reflects the same four portfolio areas: business analytics, marketing analytics, Small Sample Lab and workflow onboarding. Engagements are scoped around workshops, reviews, onboarding and applied implementation support.
Business Analytics Sprints
Support for dashboards, KPI review, forecasting, profitability and reporting systems.
Marketing Analytics Sprints
Applied support for funnels, ROI, CAC, CLV, segmentation, pricing and campaign review.
Small Sample Research Review
Careful review of method choice, analysis workflow and reporting for small-n studies and pilot datasets.
Workflow Onboarding
Hands-on support for Quarto, reproducible reports and privacy-first writing and analytics workflows.
Contact
Contact FlairMI
Use this form for textbooks, templates, products, workshops or consulting.