Marketing Toolkit Hub
32 free marketing tools across five categories, in the order a marketer works through them: strategic analysis, customer understanding, portfolio and growth, planning and execution, and performance and analytics. Every tool runs in the browser, opens straight away, and keeps your data on your device.
Categories
Frameworks that come before any customer-specific decision.
SWOT Analysis Builder · PESTEL Analysis Builder · Porter's Five Forces Analyser · Ansoff Matrix Tool
4 tools
Tools that build the picture of who the customer is.
Persona Builder · STP Builder · Customer Journey Mapper · Importance-Performance Analysis Matrix · RFM Segmentation Tool · Value Proposition Canvas
6 tools
Deciding where to focus resources across products or business units.
BCG Growth-Share Matrix · GE-McKinsey Matrix · Product Life Cycle Stage Identifier · Diffusion of Innovation Adopter Calculator
4 tools
Turning strategy into a campaign, plus the execution assets a campaign needs.
7Ps Marketing Mix Planner · Campaign Brief Generator · UTM Campaign URL Builder · Meta Tag and Open Graph Preview · Schema Markup Generator · Canonical Tag Generator · Readability and Headline Analyser · Robots.txt and Sitemap Generator · Colour Contrast Checker · Hashtag and Character Counter · A/B Test Sample Size and Significance Calculator
11 tools
Measuring what happened after a campaign runs.
SERVQUAL Gap Analysis · Brand Equity Assessor · Customer Lifetime Value Calculator · Price Elasticity Calculator · Net Promoter Score Tracker · Marketing Attribution Comparison · MMM Analyser
7 tools
Frequently Asked Questions
Is the Marketing Toolkit Hub free?
Yes, every tool in the hub is free to use as often as you like.
What do I need to use the tools?
A modern web browser, on a laptop or a phone. Every tool runs in your browser, and anything you save stays on your device.
Which tools are available?
All 32 tools across the five categories are available. Persona Builder, Customer Journey Mapper, and SERVQUAL Gap Analysis are marked Live. The others are marked In progress while they are tested with real use.
Do the tools share data with each other?
Yes, on the same device. Persona Builder sends personas to the Customer Journey Mapper, the journey map feeds SERVQUAL, and STP Builder, 7Ps Planner, and Persona Builder feed the Campaign Brief Generator.
Can I suggest a new tool?
Yes, use the Request a Tool link below and say which framework you would use.
Request a Tool
Missing something you’d use? Get in touch and say which framework you’d want built next.